Buying-moment intelligence for founder-led B2B sales teams

Know why now.
Know why you.

Conduit monitors public market signals, identifies which accounts deserve attention, and gives your team an evidence-backed “why now” and “why you” for every conversation.

See it on your market View a sample account brief
Hiring. Leadership changes. Incidents. Filings. Product moves. Human-approved action.
Sample account brief

Northbridge Cloud

What changed
Three platform-engineering roles opened this week.
Receipts
Job listings; status page; engineering release notes.
Why now
Kubernetes, incident response, and on-call ownership appear alongside two recent incidents.
Why you
Your proof addresses coordination across fragmented infrastructure, not another generic speed claim.
Human review required before any external action.

Your sales stack can execute. It cannot decide what deserves attention.

Conduit turns observable market changes into ranked accounts, verified evidence, and a point of view your team can use.

Public evidence becomes a decision.

A job posting, leadership change, incident, filing, or product move is a signal. Stacked and verified, those signals can become a reason to act.

Northbridge opens three roles for platform reliability and incident response.

Public status page records a second service degradation in thirty days.

Engineering notes reference a broader Kubernetes migration.

Expansion, operational strain, and infrastructure change converge. This is a reason to investigate now.

No receipt, no row.

Every factual claim returns to an original public source.

Know why now.

Stacked evidence reveals a credible reason to act.

Know why you.

Your proof and competitive context create a defensible point of view.

A buying moment needs a point of view.

Conduit compares the strongest qualified moments with relevant competitor activity, category claims, and the proof your company can actually support.

The result is focused positioning for a specific account, not a broad competitive-intelligence report.

Why nowWhat changed, and why it deserves attention.
Why youWhere your evidence creates a credible difference.
Next actionWho should act, with what point of view.

See Conduit applied to your market.

We identify a focused set of accounts, verify the evidence, develop the point of view, and show your team what should happen next.

Apply it to your market
FormatA focused one-week engagement
Signal mapThe observable market changes worth monitoring
Account fileRanked, source-backed buying moments with a hold list
PositioningCompetitive context and a defensible “Why you” statement
Next actionsRecommended personas, approved angles, and a small set of drafts
ReadoutPrivate review of findings and what to automate next

The account list expires. The learning compounds.

Conduit remembers why an account was selected and what happened afterward.

SourceSignalActionPipelineRevenue

Stop asking your stack who to contact. Give it a reason.

See it on your market

No autonomous sending. No receipt, no row.